Foster and Klieser Comany billboard photographs, 1928-1929.

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Foster and Klieser Comany billboard photographs, 1928-1929.

Collection of 10 original black-and-white photographs (5" x 7") of Foster and Kleiser's billboards for products made by Italian Vineyard Company in the Guasti, California, wine district, including "Guasti Tonic," "Guasti Cooking Sherry," and "Gustasi Wine Jellies." Despite the fact that wine was a featured ingredient of each product, the billboards were displayed in 1928 and 1929, near the end of the Prohibition Era. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

10 items (0.1 lin. ft.)

Related Entities

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John W. Hartman Center for Sales, Advertising & Marketing History

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Foster and Kleiser Company

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Foster and Kleiser was an outdoor advertising company founded in 1901 by Walter Foster and George William Kleiser. Secundo Guasti founded the Italian Vineyard Company in 1883 and built it into California's largest wine enterprise prior to Prohibition. From the description of Foster and Klieser Comany billboard photographs, 1928-1929. (Duke University Library). WorldCat record id: 741510842 Foster and Kleiser are an advertising company with an office in San Jose, California. ...

Italian Vineyard Company.

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